For more information on running a content meeting, see the Editorial Processes and Pitching Guide.
Every effective brand publishing team needs a dedicated content meeting. Ideally these happen at least every week. For bigger operations that produce more than 10 stories or posts a day, a daily meeting might be more beneficial.
Content meetings are one part of a larger editorial process. Content meetings can only work when a team has been able to put in place the right structure, the right pitching process and the right editing process. But a well-run content meeting can also mean the difference between confusion and lack of efficiency and a smooth, well-running brand publishing team.
It’s best to not let a wider marketing meeting subsume this content focused meeting. Idea