Content calendars are the fulcrum of any brand publishing operation. They’re helpful for keeping production moving and keeping processes transparent. Content calendars are organized, written schedules that include details on stories in progress as well as other critical information. They also help in creating structures to ensure accountability for writers.
Particularly for brand publishing operations, it is helpful to use the calendar to also help communicate progress and momentum with other teams within the wider operation. Content calendars should always begin with a sense of how many pieces of content need to be published daily and/or weekly. Then, using a timeline for posting the content and the various steps of writing, reporting and editing needed should be used to inform the calendar’s structure.
Calendars can be creating in any platform of the team’s choosing: Google Sheets, or a dedicated project planning software can all work. The key is to ensure that the below key sections are included in each content calendar.
For more on how to use content calendars effectively, see the Editorial Processes and Pitching Guide.