Connecting content formats to distribution

Figuring out content formats is the first piece of the puzzle for any brand publisher. As we’ve highlighted previously, content formats are not the same as distribution, and in order to be successful at creating valuable, engaging content and extracting the most value out of it, it’s essential that brand publishing teams not confuse the two. For brand publishers, approaching content formats and distribution channels in the correct order is key for extracting optimal value from their content initiatives.  While it is possible to come up with a distribution channel (eg. a live event) first and then figure out the format, focusing on the format first is often the most effective way to ensure a publisher is coming up with the best possible way to present information. Because the