Business journalists are ideal targets for brand publishers

Serious brand publishers should consider B2B journalists, reporters and editors for their editorial endeavors.B2B journalists and editors develop a level of nuance and understanding of specific fields and industries that most journalists and writers cannot, or will not.While higher salaries are certainly attractive, brands must also make sure that their publishing roles don't feel rote, or are merely dressed-up marketing. As brand publishers get more serious about their content and publishing operations, they’re becoming more discerning about the editorial talent that they hire to power and grow their efforts. There’s one group that’s increasingly in their crosshairs: Editors and reporters at “trade publications” and other business-focused media companies. Business-t