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In this week's briefing:
Software buyers say they don’t trust content produced by software companies
Confidence in media is at a low point, matching 2016 levels
Political ads made by AI may soon require disclosures
Software buyers don’t trust SaaS content
Content marketing remains one of the most important sources of information for software buyers researching and making purchasing decisions according to new research from OGM. A survey of 558 software buyers found that company blogs and websites are the second-most common source of information after Google Search.
But, but, but: Only 12% of buyers said software companies are the most trusted source of information on B2B topics, behind forums and communities (20%), reviews (26%) and influence