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TripAdvisor-produced video series on Amazon Prime racks up 3 million streaming minutes
The Wanderer, TripAdvisor’s video series on Amazon Prime, has racked up three million streaming minutes on the platform, reports The Drum. The series, which follows travelers visiting new places, is produced by TripAdvisor’s in-house content studio, Waderlab, and is being touted as a new frontier in travel advertising.
The series collaborates with travel bureaus and tourist offices across the world. For example, the latest episode was produced in collaboration with the Moroccan National Tourist Office and features two tourists as they explore Moroccan deserts and markets.
Another episode, produced with the tourist office of Abu Dhabi, has had 200,000+ viewers in 97,000 households