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Paid distribution takes center stage
Last week X removed headlines from appearing alongside links to third-party sites posted to its platform, opting to simply display imagery associated with links in order to “improve aesthetics”, according to owner Elon Musk. The move is likely designed to discourage X users from clicking out to other sites and platforms.
X isn’t alone in its desire to keep users with its own four walls, and social networks have for years dialed back the exposure links to third-party sites get across their platforms.On LinkedIn, for example, users are offered tools to help them write full-fledged articles and create newsletters distributed directly via the platform.
X’s move once again signals to content publishers that they will need to adjust their dis