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In this week’s Brand Publishing Briefing:
💰Hunterbrook is a new trading firm that will get journalists to report market-moving news and then trade on that information.
💡As the divide between CEOs and CMOs grows, one related trend could be the growth of content as a core competency for companies.
📉 New research shows that practical, useful content ranks high for customers and audiences.
A new trading fund will team journalists and investors together
A group of journalists and investors are launching a trading firm that will trade based on the information that they themselves will report, according to the Financial Times.
Headed by speechwriter and author Sam Koppelman and investor Nathaniel Brooks Horwitz, the new company, called Hunterbrook, will combine “i