Read this article for free
Register for free access to limited content and email newsletters.
Already registered? log in.
We promise not to spam you or sell your information. View our privacy policy.
📺 U.S. consumers are likeliest to have engaged with TV shows, films and video content by brands.
🍔 Shake Shack launched a merchandise collection.
The types of brand content people engage with most
When it comes to the types of brand-funded content U.S. consumers recall engage with most, TV shows, films and video top the list, followed closely by social media content and recipes.
A survey of 6,562 U.S. consumers conducted by Toolkits and National Research Group found that 53% of consumers recall engaging with TV film and video content from brands. Just over half (51%) recalled engaging with social media content, followed by recipes (46%), memes and humor content (44%) and games (40%.)
Perhaps surprisingly, consumers wer