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🎰 Penn officially launched Bet, its sportsbook with ESPN, a few months after the casino operator sold Barstool Sports back.
🚕Ridesharing app Lyft has relaunched its publication, which will now house both its original brand journalism, as well as the company’s press releases and other communications.
🎤 New research shows that brand content that is produced by professional journalists is likelier to be trusted.
Penn’s Bet launches
Penn officially launched Bet, its sportsbook venture with ESPN, a few months after the casino operator ditched Barstool Sports and its related drama for Disney’s deeper coffers.
In an ad released to promote the new venture, anchor Scott Van Pelt is front and center – one example of w