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In this week’s Brand Publishing Briefing:
What artificial intelligence could mean for the future of media.
Brand marketers experimenting with chatbots are running into quality issues.
Oatly tries to own its narrative with a new website called FCKOatly.
Artificial intelligence and the future of media
In Axios, Jim VandeHei wrote about how artificial intelligence is poised to become one of the most significant technologies to transform media – on a scale that he says “rivals the Internet” (which by the way, wasn’t that great for media businesses to begin with.)
AI will transform media and content in a few key ways, he wrote. One that’s key for anyone in the business of creating content: “The days of gaming social media algorithms are coming to an abrupt —