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DraftKings is launching an ad-supported streaming service which will be monetized through advertising.
The Trade Desk published a piece that blamed its biggest competitors for the demise of BuzzFeed News, bringing up an important debate within brand publishing.
More brands are trying to get their content on news aggregators like Apple News – but are finding the rules vague and confusing.
On this week’s Brand Publishing Show, I spoke with Industry West CMO Ian Leslie about connecting marketing goals with content.
DraftKings launches streaming video service
Sportsbook DraftKings is going into streaming video with a new service that will be free for audiences, reports Bloomberg. The shows featured on the service will be video versions of podcasts that the c