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In this week’s Brand Publishing Briefing:
Activision Blizzard King launched a new newsletter rounding up what’s happening in gaming, and focusing on key personalities – on Substack.
Erika Ayers shares why she thinks Barstool has been so successful.
Inside Asana’s brand publishing strategy.
Activision launches new newsletter
Activision Blizzard King launched a newsletter called the ABK Edit. The company recently hired a new editor-in-chief, in the form of former Fortune digital editor and Morning Brew executive editor Andrew Nusca. Under Nusca, the ABK Edit will focus on “a mind-blowing mix of dope discoveries for anyone who games.” The first few editions have focused on quick takes on what’s happening in both the gaming and general tech and entertainment worl