Brand Publishing Briefing: January 8

Companies that sell technology to publishers are increasingly building their own publications powered by those tools. Marketing leaders are bracing for a year of ROI, cost-cutting and, of course, generative AI Marriott is pushing deeper into branded entertainment Why tech companies pitching publishers are building their own publications The best way to sell to publishers: Walk the talk. Companies that sell technology to publishers are increasingly building their own publications powered by those tools, which is helping showcase the value of their products, lending legitimacy to their pitches and enabling them to learn first-hand about the challenges publishers face. While some companies are building publications in-house