Content steps into the limelight as CMO roles disappear

📉As content becomes more central to marketing, the CMO role may be in trouble. 🤖 Google News no longer cares if content was generated by AI. 📺 Branded documentaries are rising The CMO role is disappearing: At companies including UPS, Etsy and Walgreens, chief marketing officers have exited and their roles have been merged with other C-suite positions or been distributed across the organization, reports Fortune, While it’s probably early days to call for the end of C-suite marketing roles, the purpose and position of marketing is shifting rapidly across many major companies. In fact, marketing is taking on more importance, not less: McKinsey found in a study last year that CEOs that placed marketing at the center