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At CES, Walmart shows off the future of content and AI in retail
What’s coming up for brand content in 2024
Brands are a top destination for many former journalists and editors, according to new research.
The future of AI and retail
At CES, Walmart announced that it has built a new search function – powered by generative AI – which will understand the context of a customer’s query and generate personalized content (and product recommendations) in return. That content could answer questions or provide suggestions. Users are also invited to continue asking questions. The company’s CEO, Doug McMillon, gave an example of a parent planning a unicorn-themed birthday party for their child. Instead of searching for produc