Amazon Rufus marries content, commerce and AI

Amazon’s new Rufus app combines editorial, content and commerce with AI. Our new report on how brands are using AI for content generation The era of ‘hustle’ is here Amazon’s ‘Rufus’ app combines content and commerce with AI Amazon launched Rufus, an “expert shopping assistant” that has been trained on the e-commerce juggernaut’s product catalog and information across the Internet. Rufus, which launched in beta, will help shoppers by answering questions, delivering comparisons, and offering recommendations. For example, a shopper could start by .asking “what to consider when buying shoes,” and Rufus can deliver recommendations and suggestions to help narrow down their options. Rufus also helps shoppers who