Content remains a priority as CMOs look to cut costs

A new study of chief marketing officers found that a key priority for the group was to increase investment in content creation, management and distribution.  The survey was fielded by digital asset manager Bynder in collaboration with an independent research firm, and asked 1,297 global CMOs their priorities during a particularly tight economic time. Key findings included: CMOs are intent on maintaining content production even as they cut costs. Key priorities include centralized platforms for managing customer data and streamlining production. Tech and consumer goods companies are most interested in maintaining or increasing investment in content creation and distribution. 69% of marketers worldwide said they consider those investments to be a tactical decision that will sa