How brands are experimenting with AI for content generation

SUPPORTED BY The rise of generative artificial intelligence presents a dichotomy for brand publishers. On one hand, AI threatens the very foundations of modern online publishing as it trains itself on publicly available content, and AI-driven experiences are baked into search results and other major technology platforms.  On the other hand, it promises to add significant efficiency to the content production process – helping with everything from ideation to editing and content distribution. In this Snapshot, we’ll look at how marketers are currently using AI to their advantage, unpack some of the top challenges and obstacles, and explore where brands hope AI-driven content is headed next.  We examine: Why brand publishers say the adoption of AI for brand cont