Brand publishing strategy

This Guide will enable you to: Articulate clear goals and objectives for a brand publishing operationDevelop target audiences and personas for the publicationDevelop a strong editorial mission that drives results Establishing and documenting a strategy is a crucial, early step in creating a successful brand publishing operation. But despite that, companies often skip this step in their enthusiasm for getting started, especially as brainstorming and creating content is often more exciting than the initial strategy work might seem. What is a brand publishing strategy? Brand publishing needs a well-defined strategy precisely because its borders are relatively flexible. Publishing, while certainly a cousin of other marketing vehicles, has to have its own goals and mission so it