Brand publishing is winning the talent war

Talented journalists and writers are increasingly considering leaving the grind of working for media companies to join brands instead, tempted by bigger salaries, greater  flexibility and increased predictability. Brands are poised to take advantage of the compensation imbalance that’s existed at media companies for years. If brands want to attract top-tier talent, they have to offer challenging roles, some level of editorial autonomy, and greater compensation than media companies.  The competition between brands and media organizations for journalism talent is heating up fast. But unless media organizations find ways to better attract, challenge and compensate content creators, the emerging war for editorial talent could rapidly turn into more of a bloodbath. Inste