Inside First Round Review’s brand publishing strategy

First Round Review is a pioneer in VC publishing.  Launched in 2013, the publication from VC firm First Round bills itself the HBR for Startups, and aims to connect its community of founders, execs and entrepreneurs with a plethora of service-oriented articles that feature advice, how-tos and best practices. It dips into its vast network to interview founders, and publishes expertise gleaned from its own staff – particularly from its experience helping companies grow.  We spoke with First Round Review’s editor, Jessi Craige Shikman, about how she structures a lean team, how it consistently generates high-quality content ideas, and how it tries to set its content apart from the competition.  Who is First Round Review’s target audience? How did you figure out wh