Five skills to look for when hiring editorial talent

Brands are increasingly looking to hire editorial talent to staff their publications.There are some key skills that editors and reporters must have to excel in brand publishing roles compared with roles at traditional media organizations. In an effort to launch, build and grow their own editorial publications, brands are on a hiring spree – hunting for writing, reporting and editing talent to create content for in-house publications. Editorial roles are particularly prevalent in categories like financial services, consulting and ad agencies and technology companies. According to media recruiters we’ve partnered with, there is increased interest from brands in raiding the ranks of major journalism companies to find staff.  But while the skills veteran editors or repor