‘Doing more with less’: Brand publishers expect a challenging year

The year ahead will present a challenging market for brand publishers, but there are also reasons for optimism.  Those were the takeaways when we asked brand publishing and marketing executives what they expect from 2023, and what’s topping their priority lists for the months ahead. Those who have been in the business of content long enough know that tough times can also present opportunities. Times of growth are often great for big-name launches and big ambitions, but it’s when the market tightens up that content initiatives with strong propositions, true audience fit and efficient ways of working often thrive. Three key themes emerged from conversations with brand publishing professionals about the year ahead: Doing more with less It became cle