Are brands winning Future of Work content?

New in brand publishing this week: Everyone’s writing about the future of the workplace. But brand publishers may be in a stronger place to create compelling content on this topic. In India, educational tech is on a tear, and startups there offer a masterclass in brand publishing. Are brands winning the Future of Work content race? Work and its adjacencies have become a topic du jour for both news publishers and brand publishers, an inevitability that was accelerated by the pandemic. As millions of workers reconfigure the physical boundaries of work and negotiate a different, perhaps more equal relationship with employers, it’s created a goldmine of stories, trends and narratives to explore.  Established consumer media brands such as The Atlantic and Bloomberg h