A guide to explainers for brand publishers

One of the most common challenges for any publisher is the need to create content at a consistent clip without sacrificing quality. Consistency is probably the most important habit that a publisher needs to learn to build – it’s what creates audience loyalty, increases readership and ultimately drives business outcomes. The most important factor in generating content is to know what to write about – and why. Explainers can provide a particularly effective tool to distill information because they don’t require a news hook, which makes them somewhat simpler to pull off. They can be planned ahead of time and satisfy audiences’ need to be well-informed and educated.  Content broadly can fall into two camps: Content that is relevant at a specific time because it is related