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In-person gatherings are back in vogue after a few years of pandemic-driven slowdown, providing opportunities for brands to bring their content into the live realm, connect with audiences – and ultimately, use events as a way to inform new content.
A new report from CVENT found that 90% of event planners are optimistic about the state of in-person gatherings, and 72% will hold more in-person meetings this year than last. That’s good news for brand publishers, which are increasingly looking at both in-person and virtual events as a powerful way to engage audiences.
Last week, thousands of marketers (and Reese Witherspoon) gathered in Boston for Hubspot’s annual Inbound conference. The event connects the software giant with prospective and current customers – and covers key tak