Read this article for free
Register for free access to limited content and email newsletters.
Already registered? log in.
We promise not to spam you or sell your information. View our privacy policy.
Google is integrating AI into search results, which should have brand publishers worried.
Brands are trying to syndicate content via news sites like MSN and NBC.
Macy’s has sold ads on its own site for years but is now using its audience data to power ads for third-parties across the Internet.
Search is getting an AI facelift. Google introduced a suite of changes to its core search product at its I/O conference last week, and brand publishers could find the changes have significant implications for how they attract and engage audiences.For example: When a user searches for something on Google, the new results page could include an AI-powered answer at the top of the page. That’s already a huge change, as it effectively cuts down on the amount of real estate that