Brand Publishing Briefing: Edelman tells clients to ‘go direct’ and investors love Robinhood Snacks

Richard Edelman, CEO of global PR firm Edelman, said his firm is increasingly recommending to brands that they invest in publishing as a core part of their communications strategies. Edelman said there’s growing interest from chief communications officers in “going direct” to audiences by investing in high-quality brand publishing operations designed to talk directly to customers and audiences.“Go direct to the end user. Provide a platform for discussion and feedback. Get the facts out on all platforms, including through influencers who have their own channels. The mainstream media will always be the ultimate arbiter of truth, but we need to make our case as an adjacent source of quality information,” he wrote in a post. One of the findings of Edelman’s Trust Barometer this