Brand Publishing Briefing: The Trade Desk gives its publication a facelift and another AI tool for brand publishing

Advertising technology company The Trade Desk has relaunched its brand publication and moved it to its own dedicated URL, an attempt to underline the site’s editorial independence and point of view.  The new site at TheCurrent.com has a sleek look (one editorial staffer described it in a post as New Yorker-esque) and new organization, which houses original reporting from a team of journalists. It primarily covers the worlds of media and advertising, with a focus on ad tech-relevant issues, such as third-party cookies, connected TV, and the like.  The publication also includes an “opinion section” which features first-person thought leadership relevant to TTD’s interests, written by its executives. For example, CEO Jeff Green’s comments on the open internet – wid