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Will AI replace writers?
Last week, we asked brand publishers in our audience if they believed that AI writing assistants will replace some writers on their teams within the next five years. Over 55% of respondents said yes, while 33% weren’t sure – and 11% said no.
Brands are getting increasingly serious about using AI in their content production processes, and marketing executives have been eager to experiment with AI tools to boost the quality and efficiency of their output. As Tim Hwang, author of “Subprime Attention Crisis,” said during a conference last month: This technology is “fundamentally good” at storytelling, creative, and aesthetics.
Marketers say that content is an obvious area to begin experiments with AI. (Meanwhile, I expect most of the marketers onsi