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The Edge, an online publication owned by health startup Hone Health, won a public health journalism award from the Association of Health Care Journalists.
The year-old publication won for “The Enemy Within,” an editorial package that told stories of army veterans and the risk of low testosterone – and the challenges they face getting treatment.
Competing in a category alongside media stalwarts like the New York Times is a notable step for a brand publisher, and may provide some evidence that reporting-based approaches can pay off handsomely for brand content. When we spoke with Hone’s editorial director, Tracy Middleton, in November, she told Toolkits that the idea is to build a newer, more modern version of Men’s Health. The company’s editorial approach is based on