One of the more obvious effects of an economic downturn is that projects that don’t directly contribute to bottom lines are likely to be cut. This is as true in brand publishing as it is anywhere else – see publishers that “pause” innovation projects, or diversity & inclusion initiatives that are temporarily put on the back burner.
An example of this in the brand publishing world is Indie Hackers, which is now parting ways with Stripe, which purchased it in 2017. Indie Hackers will now go back to running as an independent business, owned by its original founders, who were acqui-hired by Stripe in 2017., Stripe will be an investor in the company. IH is a content site and community for founders and entrepreneurs, with lively forums, a podcast and other content. Stripe bought i