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It’s been a year since Betr, the micro-betting company launched by YouTuber-turned-boxer Jake Paul and sports betting exec Joey Levy launched. The company, which had a unique strategy in that it launched as a media business first and then layered a sports betting business on top, started by creating 10 videos a day in an effort to build an audience base it could then monetize.
Today, Betr is operational in Ohio and Massachusetts and is valued at $300 million. Speaking to EGR, Betr CEO Levy said he views the company as a “sports betting-focused media company,” and has used the brand awareness and affinity generated by the company’s content endeavors as a way to convert audiences over to the Betr betting product. Levy added that the media efforts have contributed to what he