Brand publishers hunt for audience development specialists in an effort to drive growth

Audience development is fast becoming a priority for brand publishers as a host of changes throttle their audience growth and disrupt established audience-building approaches.  Netflix’s Tudum, an editorial site that covers Netflix shows and showrunners, is looking for a growth expert ” to help audiences discover Tudum.com. Now a year old, Tudum is trying to figure out how to grow its reach and develop more regular, loyal readers. The growth team is responsible for figuring out where these would-be readers congregate, introducing them to Tudum.com, and optimizing editorial products such as its newsletters to build engagement.  Elsewhere, JPMorgan Chase-owned The Infatuation is hiring a manager to work on audience development, particularly to lead off-platform audience g