The ‘Future of Work’ is the editorial topic du jour, but software company Atlassian – makers of Jira – have been covering it for nearly five years, via a service-y publication about productivity, teamwork and leadership called Work Life.
Work Life was launched in 2018, and includes a website and twice-monthly newsletter. It also hosted its first conference earlier this year, which sought to bring its coverage to the physical realm. The publication has seen 160% growth in unique visitors year-over-year, and newsletter signups are up 70% year-over-year, Atlassian says. It’s powered by a small team of four editors and a stable of freelance writers – plus an original design style that’s set it apart in this crowded space.
We spoke with Natalie Mendes, w