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Brand publishers are increasingly using generative artificial intelligence to aid with content production, but legal questions are arising as they do so. Does use of AI breach copyright laws? Are brands culpable for AI-generated inaccuracies? And are they legally required to disclose their use of AI to consumers?
Toolkits spoke with lawyers and IP experts and about the legal considerations brand publishers should keep in mind as they experiment with generative artificial intelligence.
AI content can be copyrighted – but with some caveats
The most important consideration for brands is regarding copyright and ownership of AI-generated content. On March 25, the U.S. Copyright Office released new guidance – its first ever on AI content – that said that works created using the he