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A tight labor market, the pandemic and long-drawn-out debates about the future of the remote workforce might be great fodder for newsletters, but they’re also driving an interesting shift in companies’ content and publishing strategies as internal audiences become as important – if not more important – than external ones.
A growing number of companies are building publications designed to speak to current and prospective employees, to connect farflung workforces, disseminate company information and, in some cases, proffer up certain narratives designed to contradict not-so-favorable storylines in the media.
One that caught my eye last week was AboutAmazon.com, which just hired Business Insider’s Ellen Hoffman as editor-in-c