Brand publishers’ AI experiments are running into quality and brand safety issues

Marketing executives are scrambling to figure out how generative artificial intelligence can add efficiency to their operations and day to day work. An area many of them are focusing their early experiments on: Brand publishing. Generative AI has exploded into the mainstream in recent months, driven by technologies such as OpenAI’s ChatGPT, Google Bard, and image generation software such as Dall-E. Marketers have been quick to embrace the technology, and are attempting to figure out how AI can help them be more productive, ease processes, and maybe even make them more creative.  “Storytelling, creativity, aesthetics is all stuff this technology is fundamentally good at,” Tim Hwang, author of "Subprime Attention Crisis” and the former director of the Harvard-MIT Ethics an