Activision kills its newsletter in favor of social media

Activision is pivoting its publishing initiative away from newsletters to focus on social channels instead. The company sent the last edition of its The Edit newsletter on August 30 and says it will now refocus its content ambitions firmly on social channels.  “We’ve learned a lot from The Edit newsletter and are refocusing our attention to where gamers are engaging with us more,” said a company spokesperson, adding “channels like TikTok, Instagram, and X (Twitter) are driving an increasing share of our community conversations.” The spokesperson declined to share more details. The newsletter launched in June and was one of the first major projects helmed by the company’s editor-in-chief, Andrew Nusca. The Edit focused on the intersection of gaming and general tech an