Sherwood sharpens its pitch to advertisers

Robinhood’s media subsidiary, Sherwood has been busy. The brand publisher is relaunching the popular “Snacks” podcast it sunsetted back in 2022, plans to hold a live event in Miami in collaboration with its parent company in October, and is at the Cannes Lions festival in France this week pitching marketers on why they should advertise within its newsletters.  One of the big data points it is showing off is the results of a study it sponsored about why newsletter advertising is effective. That study, commissioned by Sherwood and conducted by IPG-owned Magna Global, was released last week, and surveyed over a 1,000 monthly newsletter readers on topics including how they perceived sponsored content and advertising within newsletters. “There was a big desire to understand the relationships between the audience and the format,” said James Denis, head of global revenue at Sherwood.