Northwell is getting into the branded entertainment business. New York’s largest health system – which owns Lenox Hill Hospital, among others – launched a separate entity called Northwell Studios that will produce documentaries and scripted films featuring Northwell’s clinic expertise.
Northwell Studios signed a deal with production company CreativeChaos vmg, and the deal includes five new productions already underway. The productions cover everything from patient and medical staff stories as well as technologies being used at Northwell.
“Through entertainment, we can break down the walls of our hospitals, amplify the voices of our frontline heroes, and shed light on critical health and societal issues,” Northwell CMO Ramon Soto said in a statement.