Increasing numbers of brands are looking to monetize content directly as a way to both offset costs and deepen connections with audiences.
For many, email newsletters are the first place they think of where they can begin to sell advertising. As brand publishers place more emphasis on trying to own audiences’ inboxes, they’re also trying to monetize valuable real estate inside their own newsletters.
To share more, Robinhood-owned Sherwood Media’s global head of revenue, James Denis, joined Toolkits’ latest forum. Speaking alongside LiveIntent vp of enterprise sales Jason Kleinman, Denis shared how Sherwood Media is configuring its monetization strategy and why email is at the heart of it.