AI is transforming how C-level executives speak

Welcome back to your essential weekly Briefing on what’s happening in brand content and why it matters. AI is transforming how C-level executives make speeches Speechwriters have long been at the forefront of how business leaders manage crises. Companies in volatile, scrutinized industries like oil and gas know this well. As the FT reports, Ben van Beurden, former CEO at Shell, had a speechwriter, Lech Mintowt-Czyz, who wrote and edited speeches for van Beuren to ensure they were delicately balanced and presented both the executive and the company in the right light.  But AI is changing how executives communicate and present themselves: Tools like ChatGPT are now helping executives come up with speeches and written content. Others help analyze delivery for tone, e