Electronics giant Best Buy has inked a deal with publisher CNet that will mark a new type of media and brand partnership.
A selection of CNet's editorial content and reviews will now appear on BestBuy.com, on the company's app, and in stores, intended to help people pick products and get served reviews and insights about them. The companies will also allow brands to purchase advertising space across CNet and Best Buy and will share data with them on what content customers consume before buying products. Their combined properties reach a total 50 of million monthly unique visitors across web and app.
The companies reported that in tests done earlier this year, 86% of consumers said seeing CNet's content while shopping made them feel more confident in purchases and garnered a 25% increase in purchase intent.
“When shopping for technology, we know that many consumers like to do their own research and turn to Best Buy and CNET to help them explore, discover and get inspired by new and exciting technology,” Jennie Weber, chief marketing officer at Best Buy, said in a statement. “This partnership allows us to integrate expert advice throughout every stage of the customer’s shopping journey."