Exploring consumer attitudes and behaviors toward publishers’ digital subscription products.
A guide to explainers for brand publishers
Explainers provide a powerful tool for directly addressing audience needs, and their evergreen nature can mean they pay dividends for months, or even years.
How to extract content from internal subject matter experts
One of the most effective ways for brand publishing teams to create genuinely engaging and valuable content is to develop internal “sources” that inform their content and output.
Roe v. Wade’s reversal increases pressure on agencies to act
The overturning of Roe v. Wade has eliminated a constitutional right to abortion, sending the country on a regressive path and entering an era where, as the New Yorker points out, pregnancy is criminalized and unsafe abortions could become more common. Businesses and employers now play a crucial role. The US private sector has been […]
5 DEI storylines to watch at Cannes
A renewed focus on DEI at the Cannes Lions festival highlights the importance of meaningful change and representation within the advertising industry.
Are recruiting practices hindering diversity at agencies?
Behind the scenes conversations among agency employees reveal a lack of POC candidates in the agency recruiting pipeline.
In order to make progress, agencies must stop ‘rainbow washing’
Graham Nolan and Kate Wolff, longtime agency and marketing veterans, co-founded Do the WeRQ, a community and platform for LGBTQ+ marketing professionals that aims to elevate queer creativity, representation and share-of-voice in the marketing industry.
A recession could unwind DEI progress at agencies
Amid a looming recession, future layoffs could negatively impact DEI progress and demographic diversity at agencies.
What Gen Z burnout means for DEI
Gen Z’s increased mental health concerns and higher DEI expectations mean agencies will need to adapt their existing support systems.
Why workplace flexibility is crucial to agency DEI efforts
As a new normals for work emerge post-pandemic, it is becoming increasingly clear that workplace flexibility and the return to the office are impacting equity and inclusion efforts.