Talented journalists and writers are increasingly considering leaving the grind of media companies to join brand publishers instead.
Brand publishers offer creators a new growth opportunity
As brands build their own publications and audiences, they too have something to offer creators and other contributors.
Are brands winning Future of Work content?
Everyone’s writing about the future of the workplace. But brand publishers may be in a stronger place to create compelling content on the topic.
Brand publishing: Build or buy?
Brands at the beginning of their brand publishing journey face a key question: Build or buy?
The unblurring lines between journalism and brand publishing
The distinction between the two could become more pronounced if media companies refocus on their core competencies.
The rise of the VC-publisher
Venture capital firms are building newsrooms and launching publications to act as vehicles for their worldviews and perspectives.