Brand publishers are testing content syndications, and Google’s AI announcement.
Subscription Publishing Briefing: May 8
Regular readership drives retention more than time spent, and why content businesses should monetize through both subscriptions and advertising.
Brand Publishing Briefing: May 8
Shopify cut 20% of its staff, including a significant number of content and editorial staff, as it tries to refocus on e-commerce.
Penn-Barstool Sports controversies highlight brand publishing challenges
Barstool host Ben Mintz was fired by Penn for saying a racial slur as part of a song lyric during a livestream last week.
Is brand publishing journalism?
The Trade Desk published a piece that blamed its biggest competitors for the demise of BuzzFeed News, bringing up an important debate within brand publishing.
Time abandons digital paywall
Time removes the paywall from its digital content, and why the notion of peak subscriptions is “laughable” according to one editor-in-chief.
Content remains a priority as CMOs look to cut costs
Content is a top priority for CMOs, and brand publishers hunt for audience development specialists.
Google launches new paywall and subscription monetization tools
Google has added new tools enabling web publishers to monetize their web audiences via subscriptions and contributions.
Consumers scrutinize subscription spending more closely
Consumers scrutinize subscription spending more closely, and personalized onboarding helps boost retention for The Washington Post.
Brand Publishing Briefing: Brand building vs. performance marketing, and McKinsey’s brand publishing playbook
Brand building vs. performance marketing, and McKinsey’s brand publishing playbook