Betr CEO Levy said he views the company as a “sports betting-focused media company.
‘Normalized’ churn provides a better understanding of renewal behavior
The metrics publishers are using to monitor and analyze their renewal performance are becoming increasingly sophisticated.
Brand Publishing Briefing: October 2
New update is hurting brand website search traffic, say some editors.
Google update tanks search traffic for some brand publishers
Google’s latest Helpful Content Update is hurting some brand publishers’ performance in search results pages.
Apple connects its Podcasts app to publisher subscriptions
Apple will allow users to unlock subscriber-only content from third-party subscriptions within its Podcasts app.
Job vacancies in Brand Publishing
New and noteworthy open roles and job vacancies in Brand Publishing.
Brand Publishing Briefing: September 25
Google’s new update, and Mercury’s new ‘Raise’ content effort.
Amazon execs intentionally deceived Prime subscribers, FTC says
Amazon executives were “okay” with people being signed up for Amazon Prime membership without their knowledge, the FTC said in an amended lawsuit.
CNN mulls new digital subscription products
The news giant intends to monetize a portion of its 149 million web visitors via subscriptions under the direction of incoming CEO Mark Thompson.
Bloomberg, NYT are hiring editors for employee engagement
Brand publishing can be a hugely effective tool for helping companies build awareness and engagement among current and prospective clients and customers. For many organizations, particularly in the post-COVID era.