Why credit matters: Agencies must recognize where ideas come from

Since they trade (mostly) in ideas, for people working at advertising and marketing agencies getting acknowledgment for their contributions is essential. But too often, certain groups within agencies don’t get the credit they deserve. For women – and specifically women of color – getting recognition for what they contribute can be particularly difficult within an agency environment. Either their work is less visible to bosses and the wider company, or  a lack of allies might inhibit the ability for their ideas and contributions to shine.  For leaders committed to  creating more equitable cultures within their companies, it’s imperative to reflect on when they may have been complicit in suppressing staffers' contributions. Agency leaders must also use their infl